THE
LISTENING
ROOM
Independent guidance for artists, labels and entrepreneurs in electronic music.
Everyone in music says they're working for you, but most of them are also working for themselves.
The Listening Room is different. We're a team of senior music industry professionals offering straight and conflict-free advice on exactly those aspects you need an extra push.
Whether you need a read on A&R, business, marketing, legal, bookings or even mental coaching, TLR is here to help.
THE TEAM.
A & R
Jorn Heringa
Jorn Heringa is a Dutch music industry veteran with over two decades of experience in the global dance scene. He spent 23 years at Spinnin' Records, rising to Head of A&R, where he helped launch and develop the careers of artists such as Martin Garrix, Afrojack, Don Diablo, Oliver Heldens, Nicky Romero, Sam Feldt and KSHMR.
After leaving Spinnin' Records in late 2025, Jorn now works as an independent A&R professional.
Brand Strategy & Marketing
Meindert Kennis
Meindert Kennis has worked in the music industry for over 20 years. Starting out at an online record store, he joined the then small team at Spinnin' Records in 2008, where he built its brand, social media and innovation strategy. As CMO he created Spinnin's YouTube channel, its Asian ventures and multiple brand extensions. After ten years he left to lead Amsterdam Dance Event (ADE), the world's largest electronic music conference and festival.
After leaving ADE in 2024, Meindert now works as an independent music professional.
Business Development
Roger de Graaf
Roger de Graaf is the founder and one of the creative drivers behind Spinnin' Records. He began his career running an Amsterdam record store before co-founding the label in 1999 and building it into the biggest name in dance music. Known for his sharp ear for talent and hands-on approach to artist development, Roger has helped shape the sound and direction of mainstream electronic music for decades.
